stone and stone fire

focus group situation in the stone age, agency: draft fcb hamburg, production: jo!schmid, director: silvio helbig, producer: juergen joppen, service production: the shooting gallery sa

Category:

Comedy

Tags:

• Draftfcb
• Hamburg
• Focus
• group
• Test
• insitut
• Stone
• and

[Nip68Er]

Focus groups are there to make sure that

decision-makers are saved the unthinkable

task of actually having to a make a decision

or take the consequences. And even

if the blandest, most boring, most dickless

tested idea backfires, they can always cover their

ass and blame the focus group. It's a system

designed for the spineless whose purpose

it to breed mediocrity.

[bunnenberg]

I am loving them! Well done...

[Mgdalna]

This is as good (or better) then the "Stop Sign" vid showcasing client creative feedback

[iflyem03]

Ha, what will they think of next......the WHEEL???

[floydhayes]

Hey DRAFT here's an idea: stop shoving your useless junk mail through my door.

[fnoll]

not killing bad ideas also can harm your future