Smiths Chips, Flatworld

To make Flatworld work, the Emerald City team needed to build a photo-realistic environment that would allow the premise of this spot to be feasible.

Using a combination of 2D projection, 3D photo-grammetry and matte paintings, Flatworld was constructed as elements that were then placed around the live action.

Achieving the goal of being subtle whilst at the same time surreal, Flatworld has picked up awards across Asia and Australasia.



Prod Company, Luscious International / Director Richard Gibson.
Creative Execution & Digital Production. Emerald City.

Category:

Film & Animation

Tags:

• City
• Design
• Emerald City
• Emerald
• Geoff
• Clow
• Gorgeous
• Company

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