Ariel World's Deepest Cleaning Test - 3D Projection Mapping

Ariel - the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia - conducted the "World's Deepest Cleaning Test" in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel's new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula.... The 'Deepest Cleaning Test' was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. This was also the first 3D Projection Mapping in P&G history. The creative agency was Muse Amsterdam.

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Visit Muse Amsterdam - http://muse.nl/

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  Travel & Events

[SlayerViper914]

[[king]]



[SlayerViper914]

:king:

[HMEModels]

ROI??



[GEOTECHUAE]

we are proud to be a part of this AD. GEOTECH SURVEYING has involved in the 3D laser Scanning done for the cooling Plant @ Burj Down Town. the Output shows a very accurate data collected for the facade of cooling plant using latest 3D laser Scanning technology. Best Regards ARIEL.

[Adam Buxton]

Why 'bangs head on desk' why? - did this actually sell more products or raise brand awareness?

[benfender1]

hmmm! i tend to agree with chamberlainNNNNN

[Robin McGhee]

Shite