Russell Tanner and Simon Berry at Trafalgar Square on 17/07/09 talking about the Colalife campaign Russell used his one hour on the fourth plinth as part of Anthony Gormleys One and Other project.to raise awareness and support of the Colalife campaign http://www.colalife.org/ .
Colalife is an idea to use Coca Cola's extensive distribution networks in developing countries to distribute small, but necessary aid - like dehydration salts or mosquito nets which could save the lives of countless children.
fab stuff
great idea for publicity brilliantly executed
congrats and good luck for more success!
mark
x
scipmark 2 years ago
Pity I missed the live stream. Cmon ColaLife!
arsart 2 years ago