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Shea nut butter brings profits to mud huts of Ghana

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Uploaded by on Aug 21, 2008

Insatiable demand for plant-based beauty products, has bestowed upon the women of a cooperative society in rural Ghana a lucrative toehold in $2b cosmetic industry worldwide. From their production base in the mud-hut village of Ghana's sub-Saharan savannah, the women's co-operative churns out orders for their premium handmade shea butter to clients ranging from a US pharmaceuticals company to Britain's Body Shop. Their success is largely due to a dramatic rise in demand in the developed world for pikahali, the vitamin E-rich cream prepared from green fruit of shea nut which helps healing the navel of a new-born child to cooking daily stews of yam. With export market worth 50 million pounds women working in the cooperative now refer to the shiny nuts as "brown gold" the industry has caused economically empowered women in Ghana's patriarchal society.
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