How to create offline word of mouth - live with Zoocasa's Saul Colt

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Uploaded by on Oct 27, 2009

30 great word of mouth marketing experts.

Listen. Share. See them live at Gaspedal's Word of Mouth Supergenius: The "How to be Great at Word of Mouth Marketing" Conference -- http://www.gaspedal.com/supergenius

As we gear up for Word of Mouth Supergenius: The "How to be Great at Word of Mouth Marketing" Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day's 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our lineup of speakers includes word of mouth supergenius and Zoocasa Head of Magic, Saul Colt. Saul will be hosting the class, How to Create Offline Word of Mouth based on his experience with both Zoocasa and FreshBooks (and dating). Here are three tips he offered as a preview:

1. Sometimes less is more. People will talk about you more when you don't talk so much about yourself. The more you keep your mouth shut, the better you're doing.

2. Communicate rather than sell. Always try to connect with the consumer on more than just a business level. As Saul says, business actually begins when you stop selling.

3. Ask people to spread your message. Sometimes even the biggest fans don't know how to talk about you or how important their word of mouth is to you.

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  • Local offline advertising is often overlooked as a great form of effective promotion for any business. I've used this method with great results many times over the years. If you're looking for a free way to advertise your business to 10,000 people locally, this might be just what you're lookng for.

    I also love the fact that every time I've used this method I've made sevral hundred in a few days PLUS got my own ad(s) out to 10,000 local people for FREE.

    GuaranteedWayToMakeMoney [dot] com

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