In 2010, the Florida Dental Association was awarded a Public Affairs Grant from the American Dental Association to develop a statewide fluoridation advocacy campaign. To produce materials for the campaign the FDA contracted with a Tallahassee based advertising and public relations firm. One of the first priorities was the production of a DVD promoting the benefits of fluoridation. This video is intended for municipal and county officials and water and utilities department managers to promote the fluoridation of community water supplies. It offsets some of the negative information being presented around the country by anti-fluoridation activist organizations.
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