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Intelligentsia @ Google SMO: Direct Trade Coffee and Espresso Methodology

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Uploaded on Apr 7, 2011

Google Tech Talk (more info below)
March 10, 2011

Presented by Geoff Watts, Stephen Morrissey, and Kyle Glanville.

ABSTRACT

An in-depth look into the world of coffee, featuring presentations by Intelligentsia Roasters. Learn more about the farms, the families, and the coffee, and what it takes to make "the perfect cup". Speakers include Geoff Watts, Stephen Morrissey, and Kyle Glanville. Promises to be the most Caffeinated TechTalk ever!

Intelligentsia goes beyond fair trade; They work hand-in-hand with farmers year round, and purchase the selected coffee at prices 25% above fair trade, direct from the farmer. These beans are then sold as single-origin, or expertly blended into rich, complex and satisfying coffees.

Learn more about coffee, and how to better enjoy it.

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