Intelligentsia @ Google SMO: Direct Trade Coffee and Espresso Methodology

Google Tech Talk (more info below)
March 10, 2011

Presented by Geoff Watts, Stephen Morrissey, and Kyle Glanville.

ABSTRACT

An in-depth look into the world of coffee, featuring presentations by Intelligentsia Roasters. Learn more about the farms, the families, and the coffee, and what it takes to make "the perfect cup". Speakers include Geoff Watts, Stephen Morrissey, and Kyle Glanville. Promises to be the most Caffeinated TechTalk ever!

Intelligentsia goes beyond fair trade; They work hand-in-hand with farmers year round, and purchase the selected coffee at prices 25% above fair trade, direct from the farmer. These beans are then sold as single-origin, or expertly blended into rich, complex and satisfying coffees.

Learn more about coffee, and how to better enjoy it.

• Category

  Science & Technology

[1000101er]

lol. I read the comments and I thought, 'wow I can't believe everybody hated it'. Then I realized that just one guy really, really hated it.

I thought it was cool. Certainly informative. And now I want to try their coffee. Though it can't possibly be as good as he makes it sound.

[Petra B]

Once you make as beautiful coffee as these guys and you are able to explain and actually be so much in something you stupid scientist then come back and write down such shits, asshole!

[Cédric Baud]

It was a nice talk until someone said you NEEDED a 100$ grinder for coffee beans... WTF use a spoon, it works fine and costs nothing. 100$ on a grinder lol

[Cédric Baud]

Centuries and centuries of evolution = 300 to 700 years lol. Natural evolution takes more time... Even the human breeding and selection took much more time. Just pointing at obvious errors here.

[Cédric Baud]

Look at his thinking: 800 compounds in coffee, 200 compounds in wine SO coffee is 4 times as complex.

I don't need to explain why he is an idiot !

Complexity is not the number of compounds fucktard.

[Cédric Baud]

coffee: something that was meant to be with us... wtf are these retarded non scientists ?