Just Drive

This video was produced as a fear appeal targeting 18-25 year olds to dissuade them from using their cell phones while driving. The goal of the video is to inform viewers of the potential risks and dangers associated with distracted driving. The video attempts to engage receivers in danger control by providing a specific and effective solution, "Just Drive," that the viewer is capable of undertaking. The general psychological approach involves the Theory of Reasoned Action, which presumes that intentions are the best guide to behavior, although they do not always predict actions. The video targets the underlying reasons why the average person engages in distracted driving and attempts to change their beliefs about the consequences of their behavior.

Designed and produced by Market U, a group of students in PSYC 424, The Psychology of Communication & Persuasion, at the University of Maryland.

Category:

Nonprofits & Activism

Tags:

• distracted
• driving
• drive
• cell
• phone
• car
• crash
• accident
• safety
• danger
• fear
• psyc
• 424
• persuasion
• maryland

[delta3303]

This video doesn't make me want to stop talking on my cell phone while driving, but the fact that talking on my cell phone while driving has prevented 3 accidents still is enough of a reason to still do it.

[emodro]

"This video was produced as a fear appeal targeting 18-25 year olds to dissuade them from using their cell phones while driving." no offense, but how? you interviewed 3 people who didn't say much and then played some slow garage band/imovie pre recorded loops and then put up some quotes and pictures, I didn't really learn anything. I didn't get scared, and my position on making it illegal to talk on the phone in a car is still the same.

[joopyman]

Define "Critical Accident" for me.