Circuit City vs. Best Buy

Professor Michael Bills, from Fisher College of Business at Th Ohio State University, discusses why Circuit City is struggling and Best Buy is succeeding due to its innovation-based strategic paths. Best Buy asked themselves tough strategic questions and took innovative actions early that paid off... one of which is a segmented consumer-oriented approach. Geek Squad was another move the Best Buy successfully foresaw and implemented with regard to projected consumer demand for services.

Category:

Education

Tags:

• best buy
• circuit city
• innovation
• geek squad
• OSU
• Ohio State