Jon Myers, MediaVest, on the state of search integration in the UK at SES London 2009
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Uploaded by SESConferenceExpo on Feb 18, 2009
Byron Gordon, SEO-PR, interviews Jon Myers, MediaVest about the "State of Search Integration" panel at SES London 2009. Jon says that search as a metric is still slowly being accepted in the UK market. Jon says varying metrics such as email, DM, TV, can have a significant impact on driving down acquisition costs. Jon says companies must work with their media agencies in order to facilitate a more solid integration of search into their marketing campaigns.
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