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IKEA "BERÖRA"

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Published on Mar 2, 2012

To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times...

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Top Comments

  • mschmidler

    mschmidler 1 year ago

    The song in the video is "Legend of Zelda (Electrixx Remix)" - watch?v=VVuCvNDSwE8

    · 23

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  • RobTheBuilder

    RobTheBuilder 1 year ago

    M 41 Warning - Model 500, not on itunes I don't think though.

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    in reply to laidarryl (Show the comment)

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  • Andrea Ramos Cornejo

    Andrea Ramos Cornejo 1 year ago

    quien dijo que todo estaba inventado??

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  • gamehead91

    gamehead91 1 year ago

    Thanks Good Guy Greg! :)

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    in reply to mschmidler (Show the comment)
  • MrGotchababe

    MrGotchababe 1 year ago

    Thanks good guy mschmidler

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    in reply to mschmidler (Show the comment)
  • helliop

    helliop 1 year ago

    The clip of the midwinter Norway made me laugh a bit too loud...

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  • Gerald Chan

    Gerald Chan 1 year ago

    wtf is happening to youtube. Not loading properly at all.

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  • laidarryl

    laidarryl 1 year ago

    Simple and efficient. Where can I get the music?

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