Cell C. Be the first in the water. Avo Ndamase
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Uploaded by CellCWeb on Feb 1, 2012
Avuyile Ndamase, nicknamed Avo by his friends, feels like the ocean is a part of him. He grew up near the coast, and he's been surfing since age 8, despite a freak accident where his brother was attacked by a shark. Every morning he heads down to his favourite surf spot in East London, waxes his board and paddles in. From a distance, he watches the city waking up. This is where this budding pro-surfer relaxes and finds himself. Surfing is "freedom", and the only way to see the world is from the inside of a barrel.
Follow the rest of the stories in the BE Campaign: http://benow.co.za
- 24 likes, 0 dislikes
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Brilliant campaign in that it removes Cellc from just a cellphone company to individuals people that you and I know... in that way its no longer an ad but a personal experience..
MrEarthlingman 2 months ago
great edit.
nonchalant1985 3 months ago in playlist Cell C Be Now
The whole video and you only see him actually surfing for about 10 seconds. Good camera work though.
conradbo1 3 months ago