How to Get Around the Gatekeeper

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Uploaded by on Jun 8, 2010

Jeffrey Gitomer, sales expert and author of The Little Red Book of Selling answers, 'How can I get around a lower-level person without making them mad?'

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  • yeah need to talk to the Daddy! :) solved :) lol

  • you're great at stating the obvious.

  • totally agree.

    similar to an early chapter found in Rick Page's, "Hope is not a Strategy"

    The higher up in the company you go, the more critical the challenge whatever you're selling needs to solve.

    If you're selling something that is simple and has a function you can sell to lower level people and be judged on Price and Functionality.

    But if you're selling to C level you need to have some sort of Strategic, Political, Financial or Cultural reason for them to buy

  • Great insight Jeffrey. I like the angle of using higher level of information.

    Twitter: @TylerMcCart

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