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Uploaded by BuyGitomer on Jun 8, 2010
Jeffrey Gitomer, sales expert and author of The Little Red Book of Selling answers, 'How can I get around a lower-level person without making them mad?'
Education
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yeah need to talk to the Daddy! :) solved :) lol
BLOOMINGPARIS 1 month ago
you're great at stating the obvious.
thejasonbischoff 3 months ago
totally agree.
similar to an early chapter found in Rick Page's, "Hope is not a Strategy"
The higher up in the company you go, the more critical the challenge whatever you're selling needs to solve.
If you're selling something that is simple and has a function you can sell to lower level people and be judged on Price and Functionality.
But if you're selling to C level you need to have some sort of Strategic, Political, Financial or Cultural reason for them to buy
benzpiece 1 year ago
Great insight Jeffrey. I like the angle of using higher level of information.
Twitter: @TylerMcCart
tylerhmccart 1 year ago
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yeah need to talk to the Daddy! :) solved :) lol
BLOOMINGPARIS 1 month ago
you're great at stating the obvious.
thejasonbischoff 3 months ago
totally agree.
similar to an early chapter found in Rick Page's, "Hope is not a Strategy"
The higher up in the company you go, the more critical the challenge whatever you're selling needs to solve.
If you're selling something that is simple and has a function you can sell to lower level people and be judged on Price and Functionality.
But if you're selling to C level you need to have some sort of Strategic, Political, Financial or Cultural reason for them to buy
benzpiece 1 year ago
Great insight Jeffrey. I like the angle of using higher level of information.
Twitter: @TylerMcCart
tylerhmccart 1 year ago