How social TV influences social video marketing [The Reel Web #40]

http://www.reelseo.com/youtube-cleani... ► Viacom's recent study reveals a lot about social TV, which can have a significant influence on our social video marketing efforts on YouTube and other places. Viewers not only want to watch engaging content, they also want to engage with friends socially as they watch the TV show or possibly online video.

We also cover a lot of the recent changes at YouTube with the addition of the Google+ share button, updates to channel subscriber counts, and CafePress being added to the storefront available to YouTube partners.

QUESTION: How can you encourage social viewing for your videos?

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You Watched 21.8 Hours of Online Video Last Month
http://rseo.co/Jlbub4

YouTube finally adds the Google+ share button
http://rseo.co/J3FLI4

An update on YouTube subscriber counts
http://rseo.co/Jzr11Z

YouTube Merch Store for all partners, now with CafePress
http://rseo.co/L25vr8

YouTube turns 7 years old with jaw dropping statistics!
http://rseo.co/JhIRbv

Viacom Study Reveals Major Interest in "Social TV"
http://rseo.co/JNTLKO

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• Category

  Science & Technology

[PropelGrowth]

What took Google so long to implement the Google+ functionality?

Tim, keep up the good work keeping us informed.

[ReelSEO Video Marketing]

I think their whole intricate system is way more complex than we think. I know YouTube is especially. While some things sound very simple to us, I know on the back-end it really isn't.

[iskandarzoux]

I really enjoy watching your videos man. Looking forward to your next video :)

[ReelSEO Video Marketing]

Thanks! Really appreciate the positive feedback!

[Michael Warbux]

Always a great video Tim!

[ReelSEO Video Marketing]

Thanks, Michael!

[Allegro Worldwide]

Thanks for the great information... especially about the Viacom study. Social is where it's at!

[CurrentlyDisconected]

great video mate some interesting stats. Yeah the subs are dropping a little but Im sure it wil stabilize in time....I hope heheh. If I knew how to do that I would.

[mngeocaching]

I think I did that but it didn't show "on air".

[ReelSEO Video Marketing]

Yeah, click the YouTube app listed at the top. It will change it for everyone, although, people can click away from the video by clicking on another individual's webcam video.