Starting November 27 till January 2, every time you buy a (STARBUCKS)RED Exclusive beverage:
Espresso Truffle
Gingersnap Latte
or Peppermint Twist Mocha
from participating Starbucks locations, wel...
Starting November 27 till January 2, every time you buy a (STARBUCKS)RED Exclusive beverage: Espresso Truffle Gingersnap Latte or Peppermint Twist Mocha
from participating Starbucks locations, well give 5¢ to the Global Fund to help save lives in Africa.
And in support of World AIDS Day on December 1, well donate 5¢ of every hand-crafted beverage we sell that day.
Buy (RED) Help Save Lives.
At participating Starbucks locations, 11/28/08 to 1/2/09. World AIDS Days excludes Ready to drink beverages, Ethos® Water.
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starbucks is not the only company joining up with (red) many other companies are as well. Not only did starbucks do the exclusice drinks they also made a gift card that is (red) and for every drink no matter wich drink it is 5 cents goes towards it. I think it is a great thing they starbucks is doing.
Heres a thought before complaining about it being "only 5 cents" think about how many of these beverages they sell a day. Lets say approx 200 per day per store minimum. That is 10$ per store per day. Not much? think again. Multiply that by 16,226 stores. Thats is $1622.60 per day now multiply that by 36 days that makes the minimum amount donated to charity $58,413.60 which will defiantly make a HUGE difference
Heres a thought before complaining about it being "only 5 cents" think about how many of these beverages they sell a day. Lets say approx 200 per day per store minimum. That is 10$ per store per day. Not much? think again. Multiply that by 16,226 stores. Thats is $1622.60 per day now multiply that by 36 days that makes the minimum amount donated to charity $58,413.60 which will defiantly make a HUGE difference.
The idea behind Product(RED) is to tackle a difficult problem by getting commerce involved in the fight. Governments sure aren't getting it done. Public companies like Starbuck's need to be attentive to the bottom line. They are answering to shareholders. Five cents is something. If you ranked (RED) against countries that contribute money for fighting preventable disease in Africa, they would be 13th and the anount they contribute grows every year because companies like Starbuck's get onboard.
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<3
Most companies doesn't give ANYTHING ! ! !
If you ranked (RED) against countries that contribute money for fighting preventable disease in Africa, they would be 13th and the anount they contribute grows every year because companies like Starbuck's get onboard.