GOTV Serbia 2003 "News of The Day" - an ad for "Get Out The Vote" campaign. Target group: Serbian youth before presidential elections in late 2003.
Message: We need 50% of eligible voters to get out to vote for presidential elections to succeed. By the law. It is bad law, but we don't have time to change it, elections are very soon, and if we don't elect the president, this is what will look like when foreign sovereigns visit our country. You can prevent national disgrace if you "Get Out"!
Production: SVA, Belgrade;
Concept & Copy: Gistro Advertising, Belgrade
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