The Latino vote has never been more important to decide who gets elected in the United States than in the last few years. With an equally divided electorate (Democrats/Republicans, Blacks/Whites) often it's the Latino voter who decides who wins or loses at the polls.
Articulating a political position in a credible way to this valuable, yet ignored, electorate is an art; one that moves mountains (and votes)... But no party can take the Latino vote for granted because it's always in flux. Always.
When the California Republican Party asked me to explain to California Latinos what was at stake they gave no talking points, and I was surprised because I had not signed the recall petition either.
My argument was framed on "empowering California voters" and "fiscal responsibility" as it was unacceptable the richest state in the Union could go broke in 2003.
Some would say these arguments are still valid today in 2009. You be the judge. "Fair & Balanced".
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