Loyalty is the Best Policy! Increase revenue through loyalty marketing - Livebookings Academy London

http://theblackboard.net/ Did you know that it is five to ten times more expensive to acquire a new customer than retain an existing one?

During this free event, we focussed on the importance of loyalty, how to build a loyal guest database, improving repeat guests and increasing their average spend, viral marketing and then finally wrapping up with a customer case study presented by Marc Thompson from Harvey Nichols.

Video summary of Livebookings Academy, 25th of March 2010.

Category:

Education

Tags:

• Online marketing
• loyalty marketing
• restaurant marketing
• building a database
• analyse
• measure
• learn
• manage
• guest database
• CRM
• promote
• feedback
• restaurants
• performance
• bookings
• reservations
• london
• english
• talk
• speech
• talking