Malvern Instruments Kinexus Rheology Teaser & Launch 2008

Creative & Directed by Rick Pickford
Agency Hotdiggity Creative Inc. Dover NH USA
http://www.hdcreates.com
http://www.malvern.com/LabEng/products/bohlin/rheometers.htm
This is the animation we did for Malvern Instruments Kinexus Rheology Teaser Pre-Launch campaign in late 2008. Our agency created the piece to bring attention to a game changing technology created by Malvern Instruments Ltd, Worcestershire, United Kingdom
First Place B to B Magazine October 26th 2009 Best Online Campaign 2009 Award Creative credits: HotDiggity Creative Inc Dover New Hampshire, Creative Director & Director: Rick Pickford, Illustration: Carly Glovinski, Michele James, Voice performance: Bruce Miles, Animation: Jacob Ospa, Interactive Design: Steve Deschene, Programming: Johnny Hoell and Malvern's Marketing Communications Team
Why we liked it: As a rule, we frown on borrowed interest. What we usually want from marketing communications is a story about the product or service, and why it will benefit us, the potential customers. In this case, Malvern Instruments couldn't talk about its product, a new rheometer that hadn't yet debuted. In fact, this online campaign was a teaser for the new product's Web launch. So Malvern and its agency, Hot Diggity Creative, produced an online campaign that featured engaging animated drawings and mock serious music—Richard Strauss' Also Sprach Zarathustra, familiar to most as the music from 2001: A Space Odyssey—to present the launch on the rheometer as an advance over previous versions. The cartoons whimsically showed the advance from the rock to the hammer to the nail gun, and from the wheel to carriage to the convertible, complete with the nice touch of the wind exposing the sports car driver's particularly egregious combover. The creative closes with animated folks dancing animatedly—and apparently full of anticipation—around a curtain covering what it presumably the new rheometer. It made us want to see it.

Category:

Science & Technology

Tags:

• Worcestershire
• United Kingdom
• Kinexus
• Rheology
• Rick
• Pickford
• Creative
• Director

[FearlessRaccoon]

Brilliant and clever animation, and Bruce's voice and read are a perfect compliment. Very nicely done all around, you should all be very proud.