Let's play tiger game. -- 1966. -- 120 seconds. -- Black and white. -- Television commercial explaining how to play the Tiger Game and the prizes to be won. Customers pick up a game card every time they put a tiger in their tank at a Esso service station. If three pictures match, player wins an RCA 21" portable colour TV, so they can watch their favourite programs in colour when colour TV comes to Canada. If they collect five cards which spell T I G E R, they are eligible to win a home entertainment centre which includes a colour TV. Order this commercial from Glenbow Archives (call number TV-2-8). Contact archives @glenbow.org.
Actually, there was no need to wait on CBC and CTV to go color because many Canadians could already watch color shows from U.S. networks on stations and cities near the border. RCA and others were already marketing color sets in Canada long before Autumn 1966.
Mcnzlea 1 month ago