Congrats 2012 United Way Spirit of America Winner P&G

In celebration of its 125th anniversary, United Way Worldwide recognized Procter & Gamble (P&G) with the 2012 Spirit of America award for philanthropy, volunteer efforts and community impact.

P&G's partnership with United Way is rooted in a shared sense of global citizenship and a mutual focus on children's health and education. United Way's mission to mobilize and empower communities combined with P&G's aim to improve life for 300 million children around the world has resulted in numerous early childhood education partnerships, including Born Learning in Panama, Peru, Mexico, Colombia and Brazil. In addition to its philanthropic work, P&G leveraged its unique marketing expertise and social media channels through the P&G brandSAVER program, making donations in order to increase viewership and engagement, with over 50 million U.S. households reached.

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  Nonprofits & Activism