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Discussion | Congratulations, You Have An App - Now What? App Development and Marketing from A-Z

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Published on Feb 3, 2014

On January 28, 2014, Stanford's Program in Law, Science & Technology hosted the discussion, "Congratulations, you have an app - now what? App Development and Marketing from A-Z."
The discussion featured a panel of high level, experienced practitioner who provide tips, checklists and a road map for addressing legal considerations relating to mobile apps, including best practices for mobile TOU and Privacy Policies, platform considerations and much more.
Panelists included Ian Ballon, Shareholder at Greenberg Traurig, Lothar Determann, Partner at Baker & McKenzie, Tristan Ostrowski, Product Counsel, Android at Google Inc., Geoff Griffith, Senior Counsel at Google Inc, Thomas "TJ" Angioletti, Associate General Counsel, Technology & Transactions at Netflix, Daniel Brennan, Director, Legal at Twitter, Inc. and Luis Villa, Deputy General Counsel at Wikimedia Foundation.

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  1. 1

    Discussion | USPTO Deputy Director Michelle K. Lee on "Speaking Truth to Patents"

  2. 2

    E-Commerce 2014 | Welcome

  3. 3

    E-Commerce 2014 | Digital Copyright: New Distribution Channels, Changing Business Models & more

  4. 4

    E-Commerce | Cybersecurity in the US & Around the Globe

  5. 5

    E-Commerce 2014 | Business Aspects of New Content Distribution Models & How To Confront Them

  6. 6

    E-Commerce 2014 | Patent Best Practices

  7. 7

    E-Commerce 2014 | Privacy Protection in the Cloud: US & International Issues

  8. 8

    E-Commerce 2014 | Best Practices Regarding Virtual Currencies & Mobile Payments

  9. 9

    E-Commerce 2104 |Teachable Moments: Lessons for the Web Development Deal from Healthcare.gov

  10. 10

    E-Commerce 2014 | Luncheon Keynote with Judge Paul S. Grewal

  11. 11

    E-Commerce | Mobile & Social Media Marketing & Promotions, Geo-location Privacy & Do-Not-Track

  12. 12

    E-Commerce 2014 | Current Global IP Protection Issues

  13. 13

    E-Commerce 2014 | The Sharing Economy

  14. 14

    E-Commerce 2014 | Litigating Privacy Policies & Terms of Use-- & Lessons for Transactional Lawyers

  15. 15

    E-Commerce 2014 | Self-Help on the Internet: Approaches Outside of Litigation to Resolve Disputes

  16. 16

    E-Commerce 2014 | Cloud Service -- Transactional Issues

  17. 17

    E-Commerce 2014 | Big Data, Screen Scraping, Database Protection and Data Mining

  18. 18

    E-Commerce | The Expansion of the Domain Name System

  19. 19

    E-Commerce 2014 | Data Collection and Retention

  20. 20

    E-Commerce 2014 | General Counsel Forum

  21. 21

    IP Law and the Biosciences | Indefiniteness and Functional Claiming

  22. 22

    IP Law and the Biosciences | Patentable Subject Matter

  23. 23

    IP Law and the Biosciences | Luncheon Keynote

  24. 24

    IP Law and the Biosciences | FTC/Actavis

  25. 25

    IP Law and the Biosciences | Patent Litigation in the Biosciences: A View from the Bench

  26. 26

    Discussion | IP Challenges from Early Stage Until Exit Through Acquisition or IPO

  27. 27

    Innovating within the Professional Monopoly: The Law of Unauthorized Practice Meets the Tech Boom

  28. 28

    Patent Trolls & Patent Reform | Welcome/Keynote with Colleen Chien

  29. 29

    Patent Trolls & Patent Reform | Panel I: Reforms Targeting Software Patents

  30. 30

    Patent Trolls & Patent Reform | Panel II: Reforms Targeting Trolls

  31. 31

    Patent Trolls & Patent Reform | Keynote: The Honorable Timothy B. Dyk

  32. 32

    Patent Trolls & Patent Reform | Panel III: Reforms Targeting End-user Suits

  33. 33

    Patent Trolls and Patent Reform | Panel IV: Reforms Targeting Litigation Abuse

  34. Discussion | Congratulations, You Have An App - Now What? App Development and Marketing from A-Z

  35. 35

    CodeX Speaker Series | Professor Brian Carver on the Free Law Project

  36. 36

    Discussion | What a Strange Trip - Digital Media from Napster to Pandora and Beyond

  37. 37

    E-Commerce Best Practices | Best Practices Regarding Online Resale and Retransmission of Content

  38. 38

    E-Commerce Best Practices | How to Market to Children Online

  39. 39

    E-Commerce Best Practices | How to Handle Take Down Requests

  40. 40

    E-Commerce Best Practices | Patent Indemnification

  41. 41

    E-Commerce Best Practices | Best Practices regarding Mobile Payments and Crowdfunding

  42. 42

    E-Commerce Best Practices | Online and Mobile Tracking

  43. 43

    E-Commerce Best Practices | What Keeps In-House Government Relations Experts up at Night?

  44. 44

    E-Commerce Best Practices | Best Practices Regarding Employment Issues

  45. 45

    E-Commerce Best Practices | Best Practices for Automating Open Source

  46. 46

    E-Commerce Best Practices | General Counsel Forum

  47. 47

    E-Commerce Best Practices | Data Portability

  48. 48

    Internet Law and Public Policy Conference | Introduction & Welcome Letter

  49. 49

    Internet Law and Public Policy Conference | Internet Antitrust Policy

  50. 50

    Internet Law and Public Policy Conference | Privacy

  51. 51

    Internet Law and Public Policy Conference | Intermediary Copyright Liability

  52. 52

    Internet Law and Public Policy Conference | Patent Litigation

  53. 53

    Internet Law and Public Policy Conference | Keynote: Judge Randall R. Raders

  54. 54

    Internet Law and Public Policy Conference | Virtual Items

  55. 55

    Internet Law and Public Policy Conference | Closing Ceremony

  56. 56

    [Private Video]

  57. 57

    [Private Video]

  58. 58

    [Private Video]

  59. 59

    We Robot 2013 | Robotics and Intellectual Property

  60. 60

    We Robot 2013 | Do Robots Dream of Electric Laws? An Experiment in Laws as Algorithm.

  61. 61

    We Robot 2013 | A Licensing Approach to Regulation of Open Robotics

  62. 62

    We Robot 2013 | Robot Demo with Ian Danforth

  63. 63

    We Robot 2013 | Bender's Law with Patric Verrone

  64. 64

    We Robot 2013 | Risk Management in Commercializing Robots

  65. 65

    We Robot 2013 | Robotics Industry Roundtable

  66. 66

    We Robot 2013 | Designing Values

  67. 67

    We Robot 2013 | The Application of Traditional Tort Theory to Machine Learning

  68. 68

    STLR Symposium: Digital Copyright | Sampling, Mixes, & Mashups

  69. 69

    STLR Symposium: Digital Copyright | Moral Rights

  70. 70

    STLR Symposium: Digital Copyright | Keynote Speech with Michael Carroll

  71. 71

    STLR Symposium: Digital Copyright | Social Media

  72. 72

    SLS Event | Sticky WCIT: Is This the End of the Internet?

  73. 73

    Stanford Center for E-Commerce | Behavioral Advertising and Privacy Law Reboot

  74. 74

    Patent Institutions Summit | Keynote Speaker Federal Circuit Judge Kathleen O'Malley

  75. 75

    Patent Institutions Summit | The Federal Circuit/District Court Interface

  76. 76

    Patent Institutions Summit | The Market for Patent Litigation (International and Domestic)

  77. 77

    Patent Institutions Summit | Keynote Speaker Jeremy Fogel

  78. 78

    Patent Institutions Summit | Integrating the Patent System

  79. 79

    Patent Institutions Summit | The ITC/District Court Interface

  80. 80

    Patent Institutions Summit | Keynote Speaker ITC Commissioner Shara Aranoff

  81. 81

    Patent Institutions Summit | The PTO/District Court Interface

  82. 82

    Patent Institutions Summit | PTO Director David Kappos Delivers Keynote Address

  83. 83

    IP Law and the Biosciences Conference | Keynote Speaker Drew Endy

  84. 84

    IP Law and the Biosciences Conference | Solutions to the Biotech Patent Thicket

  85. 85

    IP Law and the Biosciences Conference | Exhaustion, International Sales, and Downstream Control

  86. 86

    [Private Video]

  87. 87

    IP Law and the Biosciences Conference | Patentable Subject Matter

  88. 88

    IP Law and the Biosciences Conference | Keynote Speaker Drew Endy

  89. 89

    IP Law and the Biosciences Conference | Solutions to the Biotech Patent Thicket

  90. 90

    IP Law and the Biosciences Conference | Exhaustion, International Sales, and Downstream Control

  91. 91

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 4

  92. 92

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 3

  93. 93

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 2

  94. 94

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 1

  95. 95

    Conference | Design Patents in the Modern World: The Scope of Design Patents

  96. 96

    Conference | Design Patents in the Modern World: Overlaps with Copyright and Trademark

  97. 97

    Conference | Design Patents in the Modern World: Design Patents in High Tech & Component Industries

  98. 98

    Conference | Design Patents in the Modern World: Design Patent Prosecution

  99. 99

    We Robot 2013 | Do Robots Dream of Electric Laws? An Experiment in Laws as Algorithm.

  100. 100

    We Robot 2013 | A Licensing Approach to Regulation of Open Robotics

  101. 101

    We Robot 2013 | Robot Demo with Ian Danforth

  102. 102

    We Robot 2013 | Bender's Law with Patric Verrone

  103. 103

    We Robot 2013 | The Application of Traditional Tort Theory to Machine Learning

  104. 104

    E-Commerce Best Practices | Collection and Retention of Data

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