BBC describe the event as "Touching, extraordinary, successful exhibition."

Multi-Sensory Experience project from Central Saint Martins MA Design Studies, which co-operate with charity organization ORBIS.
It was a multi-sensory experience that utilized memory recalls to convey charitable messages. The viewer was invited to cover their eyes before entering the exhibition room filled with bubble wrap on walls. There were flowers hanging on the eye level, soft and hard materials forming the floor proportionally, 2 different smells representing sweet love and death, sound effects to project the mood of marriage and the end of love relationship, and dark chocolate given away in the entrance to trigger imagination. The sensory journey took approximately 3 minutes; after that, the viewer would be escorted to a single room to listen to the interviews with the blind. Donation boxes and information about ORBIS were located next to the headphones. Once participant donate, they can take off the eye mask and can reward with the sight by having a torch in exhibition area again. They will found a big contract on the site compare with the reality and imagination. The event provided private areas for imagination, self-reflection and perspective taking by allowing the viewer to experience how the blind face their love relationship in darkness. All sensorial elements were related to corporate brands, such as perfume, food and music with endorsements and sponsors. The projects goal was to help the viewer empathize with the difficulties that the blind endure, in order to create an awareness, increase donor response encourage charitable giving and improvement of charity and corporate perception.

Category:

Science & Technology

Tags:

• Multi-Sensory
• Experience
• Central
• Saint
• Martins
• MA
• Design
• Studies
• student
• Keith
• Wong
• ORBIS

[wwkeith]

No one can exactly feel the same as others, but the key thing is to encourage people to think more at other's side / view, but whether they will take action or not is base on the depth of self-reflection.

[wwkeith]

You are welcome to comment on my project

[springrobin]

Ps what was the piece of music used in the vid?

[springrobin]

We just don't get it ... can't, until we've experienced it, whatever it is.... Walked a mile in their shoes... I believe creating any scenario (within the bounds of morality-dignity of course) where we can come into an approximation of the 'one's' world of difference, is invaluable in itself and certainly has profound implications for what you propose here.