Peter Arnell's Super Bowl-Sized Hyperbole

NEW YORK (YouTube.com/AdAge) -- Is SoBe Lifewater's 3D Super Bowl commericial really as monumental a historical landmark as Thomas Edison's invention of motion pictures themselves? That's the bit of PR color Peter Arnell was trying to weave into a press conference unveiling of the spot yesterday. But, after all, Mr. Arnell, CEO of the Omnicom agency of the same name, has never been one to let hyperbole get in the way of a good product push.

Category:

Film & Animation

Tags:

• animation
• art
• experimental
• Peter
• Arnell
• Super
• Bowl
• spot
• spots
• commercial
• commercials
• ad
• ads
• Pepsi
• PepsiCo
• Sobe
• Lifewater
• beverage
• bottled
• water
• FC
• special
• effects
• TV
• television
• video
• Abbey
• Klaassen

[seesponge]

Technology should not replace concept. This is every cliché in the book! Celebrity, animation, humor, 3D — all implemented horribly. Uh, I don't know anyone that wore glasses to a Superbowl party by the way. Even the music was weak and unbalanced! Terrible.

Look, why does this guy keep scoring these huge accounts? He's clearly in over his head. Go back to shooting pictures and leave the ad biz to the know, huh!

[anusbaerchen]

you clearly don't understand how groundbreaking this spot is.

it has... dancing reptiles and shit...

[eihy]

OMG this is truly horrible. I'm a designer and I'm offended to see talentless jackass like this even get hired. What was he babbling about? the "technology" of 3D? as is it was some type of ground breaking invention of our time.

The video itself? there is nothing WORTH watching in 3D, the corny, mediocre cliche bored me in the first 5 seconds. It looked like something concepted by someone who was high. just... terrible..

[barrylenner]

What the hell is he even trying to sell? Football, reptiles, ballet, Monsters v. Aliens, DJing--where the hell is the concept?

And he has the balls to pass himself off as a genius. I heard someone say that Arnell is not only a huge douchbag, he's an even bigger douchebag.

[holystnicoley]

This video gave me horrible flashbacks of art school, and all the requisite bullshit. ::shudder::

[undiesinabunch]

Thanks for your sense of humor. I do like the sports millionaire morphing into a lizard reminiscent of British author David Icke who exposes the reptilian bloodline that rules the world.

[undiesinabunch]

Peter Arnell the king of BS. Did he get this idea after watching an episode of Dancing with the Stars and then flipping channels to BET? I think a first year film or animation student could have done better if he had the same budget. The idea itself? Dumb and stereotypical. Peter Dip-shit Arnell, please take your millions of ill-gotten gain and retire comfortably and get your heavy-handed no-talent imprint out of our line of sight.