FormStore and RBO PrintLogistix Share Exciting Kodak Dimensional Digital Printing Applications

FormStore Incorporated's Vicki Everett and RBO PrintLogistix's Tim Rasmussen discuss ways to leverage digital dimensional printing to create exciting, response building marketing materials. Vicki and Tim show real world examples of digital dimensional clear dry ink applications. FormStore Incorporated and RBO Print Logistix raise digital printing to new heights using Kodak Dimensional Digital Technology.

For more ideas on digital dimensional printing, visit FormStore's web site at http://www.formstore.com/dimensional-printing/index.html

To receive a sample kit of exciting digital dimensional printing applications, visit FormStore's web site at http://www.formstore.com/dimensional-printing/dimensional-digital-sample-requ...

In Spring 2009, FormStore Incorporated took a large leap into the future of digital printing. We are pleased to be one of the first manufacturers to partner with Kodak to purchase and utilize the new Dimensional Digital Clear Dry Ink coating solution that adds the ability to print in 3D on the Kodak NexPress. Dimensional Printing gives specified text and images a raised effect that helps communications stand out in a crowded marketplace. Just hold a dimensionally printed piece in your hand and you can't help but touch it, feel it and experience it! Who wouldn't want their customers to experience their direct mail pieces and not just give them a cursory glance before tossing them in the trash?

The overall tactile effect of Dimensional Digital is similar to relief printing, but with a greater degree of control. Dimensional Printing can be set to produce variable heights, so a user can more closely mimic the texture of a specific image. In contrast to thermography, which can only be applied to ink, Kodak NexPress Dimensional Clear Dry Ink does not require ink or an image to adhere to the substrate.

The real value for customers is the ability of Dimensional Printing to capture a reader's attention and improve the overall viewing or response rate. After all, the ultimate goal of any printed piece is to make an impression on the audience that will cause a response, and Dimensional Printing provides a distinct advantage as it incorporates a tactile element.

Dimensional Digital printing combines FormStore's in-house Kodak NexPress with Dimensional Clear Dry Ink capabilities and our unparalleled expertise in the new technology. Dimensional Clear Dry Ink creates a clear "raised" layer on top of a page element and can be used to enhance graphics, text, or a full color image. The entire process is completed inline, maintaining press productivity while creating high-impact results.

You can also find FormStore on Facebook at http://www.facebook.com/home.php?#!/pages/Fenton-MO/FormStore-Incorporated/36...

Follow Paul Edwards, FormStore CEO, on Twitter at https://twitter.com/FormStore

Visit FormStore on Linkedin at http://www.linkedin.com/company/1063680

Category:

People & Blogs

Tags:

• FormStore
• Incorporated
• RBO
• PrintLogistix
• Dimensional
• Digital
• Printing
• Clear
• Dry
• Ink
• 3D
• Raised
• Tactile
• Marketing
• Materials
• Direct
• Mail
• Calendars
• Applications