Morgan Zero Four

This is a brief summary video of the live team project we did with Morgan Motor Company on a LifeCar 2.

"Mac and Anson demonstrated perfectly the importance of strong concept presentation when pitching to a company. The couple took a great deal from the original briefing and tour of the factory. This was apparent in the clear interpretation of the brands attributes and the way in which they could be promoted to a particular market seeking a fashionable bespoke product. Interesting and relevant influences were established and applied cleverly into the vehicles aesthetic. The final design clearly demonstrated the brands character but was also highly conceptual and original which went down very well with Charles Morgan and the Morgan design team. A superb final design proposal was well thought out right down to the smaller details. The final product was presented very confidently, with a multitude of high quality renderings, detailed clay model and explanatory influence imagery and video animation."

Thanks to Charles Morgan, Matt Humphries, Jon Wells, Hugh Colquhoun, Glynn Stockton, Ertu Unver and Anson Carridice-Davids.

2011 Digital Showreel: http://www.youtube.com/watch?v=wvSZSd6vDJs&feature=channel_video_title

Category:

Autos & Vehicles

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