Lessons from designing the XBox360 OS and EPG:Dale Herigstad

Dale Herigstad, creative leader of LA-based digital media agency, Schematic, has won three Emmy awards and tackles the world's most fascinating media projects.

It is Schematic that designs the new XBox360 interface. It is Schematic that leads the new media thrust for the latest Battlestar Galactica franchise. It was Schematic that created the ground breaking games and other new media assets for the Winter Olympics. It was Schematic that experimented with Bravo around the TV show, Queer Eye For the Straight Guy, regarding product placement and combining different device experiences around the show brand, before, during and after broadcast, and moving themed content from the TV, to the PC, to the mobile phone.

Dale mentored aspiring film, TV, game and mobile content makers at the X|Media Lab in Singapore at Broadcast Asia 2005. In this interview, conducted while he was in Singapore, Dale discussed his work at the epicentre of those cross media industries.

Dale talks about areas such as the interplay between 3G mobile phone interfaces and the Microsoft Windows Media Center. He contrasts the American media world with that in Asia. And he describes the issues that have arisen for the international collaborations that the X|Media Lab fosters in the interactive media space. Dale also talks about the crucial changes he expects to occur in the media and technology sectors in coming years and how he anticipates media companies will meet such challenges.

Category:

News & Politics

Tags:

• Media
• Entertainment
• Technology
• XBOX360
• EPG

[tgelbutis]

Dale please hire me I will make you proud.

[RealRon]

I was Dale's Publicity Manager in his bid for 8th Grade Student Body President. I am very proud of his accomplishments, so far! We shall see in 3D.

'The Real' Ron O'Neil

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