Samsung Case Part 3: Market Leadership

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Uploaded by on Apr 21, 2010

Reid Sullivan, senior vice president for Samsung Electronics, discusses Samsungs market strategy. He describes how Samsung's new 2View camera was successfully brought to market and transformed Samsung's position in the digital camera field.

The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org

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  • The dual screen cameras are amazing gadget I've seen thus far. the performance is worth praising... great way to market them!

  • In my opinion as a business school student It's quite intersting! I think It's really effectable to the market.

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