Maarten L Albarda (Festival of Media 2009) Pt 1

Marketers' Response

The world's leading soft drinks manufacturer continually innovates to keep its market position. Maarten will explain how Coke, the greatest example of the power of branding on the planet, is growing its market share in the face of changing consumer communication preferences and how agencies are helping the brand to create more relevant consumer experiences - even in an economy thirsty for credit and an industry that seems to be about cost cutting rather than brand building.

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Travel & Events

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• Maarten L Albarda
• The Coca-Cola Company
• Festival of Media