The film will serve as an eye-opener to buyers of sea foods worldwide as to how far, in general, thrust is given by the Indian sea food processing units to hygiene & sanitation, quality assurance and consumer satisfaction.
Besides, the film aims at attracting buyers around the world towards India for importing sea foods and thereby the country's foreign exchange earnings to get shot up by leaps and bounds.
Just in 6.30 minutes, right from the catch upto the point of shipping, the film encapsulates the entire activities of an Indian sea food processing unit. The unit in question is non-existent now being merged with another export house.
It's in 1998, the film was created.
It is indeed a silent (BLUE) Revolution. Yes, the audio didn't get embedded while uploading.the film for reason(s) unknown, despite my trying upload twice. Hence I leave it as it is. But it'll make you observe the film keenly.
However, the Text of the Narrative of the Film is given below for your info. Kindly synchronize the Text with the video which would rather be a creative exercise. Perhaps I might be the pioneer among the YouTube fraternity to have hosted a Film without audio, of course, for no fault of mine. Extremely sorry for the inconvenience, please !
AMULYA SEA FOODS
"Man, with his fast-changing food habits is in a constant search for new frontiers of food sources. The Indian sea offers inexhaustible food energy, and what with the growing demand for sea foods like shrimp, squid, lobster, cuttle-fish, clam and a host of marine bounties.
It is Amulya Sea Foods at Tutucorin in the state of Tamilnadu in Southern India that has earned quality credentials the world over more particularly from Europe and Japan. Amulya's plant can boast of state-of-the-art technology in processing sea foods. This most modern plant thus facilitates the export of IQF (Individually-quick-frozen) sea foods and vacuum-sealed-tray-packs of sea-fresh products.
Every drop of water here is filtered and ozonized. Right from the catch upto the point of shipping, with good management practice as the fundamental principle, each activity of Amulya is meticulously attended to meet the HACCP (Hazard Analysis Computer Control Point) System with all the thrust on hygiene and sanitation of both the plant and the personnel. The work force is provided with residential quarters just within the plant premises. All these amply demonstrate Amulya's total commitment to quality assurance and consumer satisfaction.
Firstly the raw material kept in ice boxes is brought to Amulya in specially insulated trucks. The truck is thoroughly washed up so as to avoid any kind of contamination even at the pre-processing level,
The catch is inspected and cleansed extensively, and with that the pursuit of Amulya begins. After weighing, the fishes are sent on for processing. Depending on the variety, each fish is manually gutted or peeled or trimmed. Again they are purified and classified according to size and quality. Tailored to the global customer's requirements, the graded material is weighed, set in freezing-pans and frozen at -40 degree celcius either individually or in blocks. Later, with appropriate weights, the sea foods are packed. The packed end-products are arranged in cartons and the cartons are stored at ideal sub-zero temperature. After ensuring the processed sea foods to be in conformity with the bacteriological, organoleptic and international standards, the confirmed lots get final clearance and loaded in containers for shipment.
Amulya's effluent facility matches with the best in the world. The solid wastes are converted into feed as a hygienic and profitable means of waste management.
As for Quality Control and Research & Development, Amulya has set the highest of standards for itself. Because of which today, Amulya is one of the major export houses in India exporting sea foods to European countries. It is indeed the largest exporter of Cephalopods and value-added products.
AMULYA -- A great name in Indian sea foods, synonymous with Freshness, Succulence and Excellence !"
CREDITS
Videography : P. Nagendran
Non-linear Editing : Vinod
Voice-over: M.V. Ramachandran, presently of Oman
Content Research, Concept, Creative Conceptualization, Script, Editing & Direction : VENKATESWARAN K, Creative Director, VISWAROOPAA, Tiruchirappalli, India.
Loading...
5:58
Malarum Bhoomi: How to process groundnutsby MakkalTelevision802 views
Link to this comment:
All Comments (0)