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PROGRAMMING THE NATION - Mark Mothersbaugh 01 - DEVO

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Uploaded by on May 23, 2007

Clip one of our interview with Mark Mothersbaugh of DEVO and MUTATO MUZIKA. Here he expains how he inserted a subliminal phrase into a Hawaiian Punch TV commercial in the late 1980's.

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News & Politics

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Standard YouTube License

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Uploader Comments (IgniteTheMind)

  • I want to see the commercial. :( That's pretty funny, though! Sugar is bad for you!

  • You can see the actual commercial when our feature documentary comes out next year.

Top Comments

  • good for him, hopefully it worked for some kids.

  • LOL, monkey song and dance, aka Soulja Boy.

Video Responses

This video is a response to Subliminal Advertising found in Pokémon
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All Comments (21)

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  • I checked your website. Apparently you do free screenings of the film, so obviously money isn't your main motivation. Look, I have nothing against artists wanting to make a profit. I'm actually all for it, but a lot of people probably won't ever buy this DVD. Why not just post the whole film on YT, at least for a month or so? These little teasers are exactly that, teasers.

  • I really want to see this documentary. I wish you'd upload the whole thing, instead of just these little teasers. Yes, I understand you need to make money, but your message would really get out there if you make it easily available. Especially in today's free music/ free movie/ free book, computer age.

    One other thing: Mothersbaugh: douchebag. Either do commercials or don't do them. But it's lame to do them and then pretend you're all emotionally conflicted. You took their money, do the job.

  • Yup. the Corp sellout

  • @americandevo Come on man we all have to make a living. I don't think making the hawaiin punch commercial was immoral, though I understand his hesitation to get involved in advertising.

  • I watched the comercial but I couldn't hear it.

  • I don't think he intends his explanation to justify taking part in corporate culture, it's just a nod to subversive art. Kids are going to drink more sugary drinks, oh no... better slap him on the wrist. "Tisk Tisk". You and Jane just sound like huge dorks. I think media subversion and contaminating the corporate stream with conflicting ideas is more interesting anyways compared to smug punk rockers who stand proud with their superior morals but don't do shit.

  • I agree. This is a difinitive example of what a "sell out" is - accepting money to  promote something that you believe is bad for people.

    Even worse, he plants "subliminal messages" against the product that is providing his paycheck. Tisk Tisk.

  • Bet you wish you even had any talent to "sell out."

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