VIEWpoint - April 28, 2009 - Pt. 1 - Inspired Ideas: Unlocking AV Creativity

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Uploaded by on Apr 28, 2009

Increasingly, a Disney-type mindset is being transported into retail outlets,

corporate headquarters and other non-entertainment-based commercial spaces.

This is part of a trend toward embracing creative elements, including interactivity,

which have been shown to enhance branding efforts and aid information retention.

Our presenters, Maris Ensing, President/CEO, Mad Systems, Inc., and Anne

Herzog, COO/President, Entech Creative Industries, discuss creativity in

commercial AV, drawing on their own projects to illustrate its effectiveness.

Link to: http://www.soundandcommunications.com/viewpoint

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Science & Technology

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Standard YouTube License

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