After graduating with a BA in Business Marketing, Shafer began a lucrative and entertaining career in show business. He has hosted and contributed to a number of hit television programs, and has been popular on the professional comedy circuit. Shafer is the author of a number of books including The Customer Shouts Back, which was written from experience gained from years as a writer and producer of human resource training films. Shafer is an expert on customer service and is convinced that the key to good service is understanding the customer's emotional state before, during, and after the transaction.
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