Teradata PARTNERS 2011 Sneak Preview: Sara Costello - Sylvan Learning

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Sara Costello
Senior Director, Relationship Marketing
Sylvan Learning
sara.costello@sylvanlearning.com
www.sylvanlearning.com
PARTNERS Session:
Monday, October 3rd @ 1:30PM
Room 29 AB
"Sylvan Learning is the leading provider of tutoring and supplemental education services to students of all ages and skill levels. At Sylvan, tutors tailor individualized learning plans that build the skills, habits and attitudes students need to succeed in school and in life. Affordable tutoring instruction at almost 900 learning centers in the United States, Canada and abroad. In today's economic surroundings, it's clear that customer relationships are a key to success at Sylvan Learning. As a result, leadership was looking for systematic, scalable methods of strengthening communications between centers and customers. Marketing tested new segmentation and lead conversion tactics and found tremendous new opportunities using Aprimo Marketing Studio while not being inhibited by an ability to scale. Sylvan marketing has been able to impact the bottom line and enable their franchises to build tighter customer relationships through communication, and succeed in their local markets."

Category:

Science & Technology

Tags:

• Teradata
• PARTNERS
• Teradata PARTNERS Conference
• Sara Costello
• Sylvan
• Sylvan Learning
• Sneak Preview
• CRM
• Relationship Marketing
• Customer Communications
• Marketing
• Consumer Marketing
• Local Marketing