Money and Time Saving Tips for Creating Benchmarks in Social Media

The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn't have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it comes to measuring social media.

Category:

Education

Tags:

• Social Media
• benchmarks
• business
• marketing
• money-saving tips
• MarketingProfs
• Katie Paine
• Kyla Cullinane