Lancering Deloitte Innovator 2010 Campagne (NL)

The launch of Deloitte Innovator 2010, the new campaign for Deloitte Innovation in the Netherlands.

The kick-off started with a black-out during the speech of Roger Dassen, the CEO of Deloitte NL. Luckily, he came 'prepared' and continued his the speech by with the help of a Philips My Reading Light.

With this innovation, Philips has proven that innovative thinking, helping the world and building a business around it can work together just fine. Philips has literally seen 'the light'. Philips has inspired Deloitte with this innovative product, therefore the theme for the Deloitte Innovator 2010 campaign is "When YOU see the light, THEY see the light".

Because, for each submitted idea for new business on the Innovation portal, (www.deloitteinnovator.nl), Deloitte will send a Philips My reading Light to a child in Africa, so that life continues even after darkness.

For more information about Deloitte Innovation or this campaign, please contact Wassili Bertoen (wbertoen@deloitte.nl) of Alexandre Janssen (ajanssen@deloitte.nl), both members of the Innovation team.

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• DELOITTE
• Innovator
• Activatie
• Philips
• HD