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Heineken commercial - Jamaica

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Uploaded by on Oct 26, 2007

On a secluded beach far from the tourist trail, the rum shack's locals go about their daily business over a bottle of Heineken until they are discovered by some wide-eyed visitors looking for the "real" Jamaica. In a bid to live up to their stereotypes, they quickly ditch their beer, hide their mod cons behind flags and other national paraphernalia, and let the tourists think they have found an archetypal Jamaican bar with steel drums, rum punch, dominoes and a few chickens chucked in for good measure. "Heineken. Unofficial drink of Jamaica since 1938," reads the tagline.

Heineken: Jamaica
Agency: The Red Brick Road
Agency Producer: James Faupel
Creative Director: Justin Tindall
Creative: Sam Cartmell; Jason Lawes
Director: Eric Lynne
Production: Partizan
Producer: Miranda Johnstone
Director of Photography: Stephen Keith-Roach Post Production: The Moving Picture Company (MPC)
Editor: Sam Sneade
Music: The Congos, Children Crying
Brand: Heineken

Category:

Film & Animation

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License:

Standard YouTube License

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Top Comments

  • Check out the hand throwing chickens in the room at the end, whaoahahaha

  • Wow the Jamaica is only country in the world where you can put Jamaican on something and it sells

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All Comments (247)

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  • LOL! so funny because this is exactly the way most foreigners see Jamaica. smh. i love ma country! <3

  • LOVE IT!!!!

  • Ha ha ha, I crack up that guy chucks two chooks under tha door! And natty dread is like cha cha cha....... We get the same kine tourist in hawaii, snapping photos of chooks and water splashing on rocks...... Buying all kine stuff that we never wear.

  • Not too many of them had dreadlocks until the tourists turned up. Brilliant!

  • Lol I guess that a great way to put on a show. Great Trick. That should be like taking candy from a baby. Stupid tourist.

  • HMBL,,, LMAO,,,LTISM (laffing till i sh*t myself)

  • HA . ... HA.... THIS IS TRUE FOR ALL SO-CALLED 'EXOTIC' PLACES

  • @tadpolily Hey man! Thanks for explaining the joke to me, I totally didn't get it!

  • @tadpolily

    Well it's not only americans, you can count on that. If I know people more stereotypical and bigoted than americans, it's europeans.

  • off the intanet granpa. lol

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