Greg Jarboe, SEO-PR, interviews Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget,about Guy Kawasaki's keynote on Twitter at SES New York 2009. Jeffrey expresses concern that if Guy's use of...
Greg Jarboe, SEO-PR, interviews Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget,about Guy Kawasaki's keynote on Twitter at SES New York 2009. Jeffrey expresses concern that if Guy's use of Twitter were adopted by most Tweeters, it would create an avalanche of Twitter spam. Jeffrey says one of the major concerns about Twitter is how the Twitterati benefit greatly from its expansion but at the cost of reducing it to strictly a marketing spam tool. Jeffrey also shares his own newly coined Twitter term, Twangst.
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