The beer that wont knock you down
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Uploaded by vilmarluiz on May 6, 2011
Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the weeble effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.
Advert title: The beer that won´t knock you down
Campaign name: The beer that won´t knock you down
Media: Promotion
Industry: Alcoholic drinks
Published: 13.Jan.2011
Market: Brazil
Language: Portuguese
Agency: MarketData Direct & Digital
Advertiser: Heineken Brazil
Brand: Alcohol-Free Bavaria
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Graphic Producer: Rodrigo Dias
Producer: MiniArt Studio
Client: Carina Hermida
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