Mahindra - "Spark The Rise" Ad Film

Under the theme of "There are those who accept things as they are. And those who Rise to change" India's multinational conglomerate Mahindra launched "Spark The RIse", a cultural movement to inspire innovation and leadership.

As one of India's largest and leading industrial companies the campaign will ask for ideas to be submitted via http://www.sparktherise.com website to seek new ideas for energy sustainability, better education, urban infrastructure development... who can or will help? Everyone who has an idea can submit and Mahindra has allocated approximately $650,000US for the winning grants.

The campaign was created by StrawberryFrog New York

Shot in super slow-motion with a 1,000 frame-per-second phantom camera for extra super slow-motion effect lends an inspired "rise" and create a better future feeling.

The "Spark the Rise" grant competition kicks off Aug 17th, 2011

Details: http://rise.mahindra.com/

Category:

Education

Tags:

• StrawberryFrog
• Mahindra
• Cultural Movements
• Rise
• Education