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Why the best companies make you feel something - John Kearon

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Published on Jun 24, 2012

How to make famous advertising? Well, logic and facts aren't as important as we think. Content is less important we think. Our feelings matter most. Emotions are king. John takes us through the 7 emotional states. And tells us which ones work best.

More talks are available from http://www.doLectures.com/

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