Educational Video Series - Marketing Presentation by Professor Doreen Shanahan

Doreen Shanahan, Graziadio School marketing faculty member, presents Identifying Core Competencies, Defining Value Proposition & Creating Competitive Advantage as part of an educational video series, co-sponsored by the Southern California Minority Business Development Council. The series, entitled "Elevating Your Business During a Downturn," is aimed at helping entrepreneurs understand the current business environment, find ways to innovate and improve business performance.

Category:

Education

Tags:

• Pepperdine
• University
• Graziadio
• Business
• and
• Management
• SCMMDC
• Doreen
• Shanahan
• Marketing