Volkswagen: "Can It Be Done? (Brand Essence 2004)"

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Uploaded by on Dec 10, 2008

I wrote and co-directed this piece while working at Arnold Worldwide to help our client VW of America and its dealer organization better understand their own DNA. We created this film just before VW launched the New Beetle Convertible, Touareg and Phaeton. It aired over the VWoA dealer video network. Georgio Scali was the DP. Paul Shannon produced. BrickyardVFX delivered post production.

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Autos & Vehicles

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Standard YouTube License

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  • I had a VW 2 years ago, I miss it!

  • agree with the whole video, except for one thing.....Reliability. People like reliability. Something VW still needs to master

  • nice vid! absolutely love the phaeton.

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