Scientific Advertising by Claude Hopkins.
Years of testing has shown what does work and what does not work in advertising. It doesn't matter whether you are an internet business or a bricks and mortar one - the fundamental principals of the psychology of buying, advertising and copy writing are essentially the same. 'Scientific' tests have been carried out and are available for anyone to learn from in this audiobook of Scientific Advertising by Claude Hopkins.
The full Scientific Advertising audio book is available from http://www.improvementaudio.net
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