SEO - Search Engine Optimization

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Uploaded by on Feb 17, 2011

Info

Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 12, 2010
Length of Class: 60 Minutes
Tracks

Web Marketing
Prerequisites

Proficiency Creating Websites
Purpose of Class

This class teaches students how to design their websites so that they achieve higher Google Page Rank.
Topics Covered

Why Google Matters
What is SEO
Sitemaps
Backlinks
Page Speed
Internal Links
Google Web Master Tools
Class Notes

Introduction
SEO -- Search Engine Optimization -- Means building your website so that Google's robots can understand it easier
Good SEO translates to free advertising on Google
Only Google really matters... Yearly traffic for EliTheComputerGuy.com = Google 18,475, Yahoo 321, Bing 287
What you should have
Analytics
Google Webmaster tools
Local Business Center
About content
Create Content that regular people like
Write as much TEXT as possible
Google does not understand Flash/Pictures/Videos
XML Site Maps
Tell robots what is important on your site
Can be created by hand, using a script, or automatically
Backlinks
One way links to your site from other sites
The more prominent the site the more significant the backlink is
Page Speed
The speed which your pages load will be counted towards Page Rank soon.
Internal Links
Do not use relative links
Page titles matter
WordPress is allows you to do SEO automatically and easily
Resources

Google Web Master Tools
Google Business Local
XML-Sitemaps.com -- Automatically Creates Sitemaps
Google Web Master Channel

Category:

Science & Technology

Tags:

License:

Standard YouTube License

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Uploader Comments (elithecomputerguy)

  • hi elitecomputerguy, from what i have read on internet (btw, i'm not some flash evangelist ) the flash is now indexable by google (the txt only), and i see that allot of sites are in top of google (search google seo flash - you will see some interesting links) what do you think about that?

  • @modoran2000 A this point in the game I don't think Flash is worth the effort. Adobe screwed the pooch on getting Flash implimented on smart phones and tablet devices. They waited so long (and still only have a middling product) that many web developers have moved on to create non Flash sites. So although you can do SEO for Flash, why would you go to all that effort and then alienate all site visitors that use ""i" devices or smart phones?

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All Comments (9)

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  • Wow, what a great technology used to elaborate this concept. It gives a great feel and inspires to become an expert in this aspect. It really mesmerizes everyone to watch it. Thank you for providing us such an informative video.

  • Good work. Thanks for taking the time explaining SEO.

  • Thank you for this detailed overview

  • hi, i would like to learn the art of hacking, where do i start to master it.

  • Great presentation.

    Thank you very much for providing this +A1 information.

  • @elithecomputerguy Well.. at least with the seo for txt they have make a step forward, even if they lost the start on tablets, but i hope that do not make the same mistakes like nokia with symbian(i don't understand how a company like nokia, with all that money, could do that mistakes, that he loose the first place on mobile market)

    I believe that even if they lost the start in tablets, the flash is to remain in the market for at least 20 years, until some html6 :D

    btw:thanks for your answer

  • Another goldmine of good RELEVENT info. Great stuff Eli - Many thanx

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