Worldware: Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)

Worldware Conference (worldwareconference.com) Track B6 - Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)

Folks across the globe are wired differently. Therefore, it's critical that a product designed for a local market is culturally adapted to a target locale — talks the talk, hits home and makes sense. A product mis-internationalized and misunderstood is a product unsold and a return on investment unreaped. This presentation is a roller coaster ride through potential pitfalls in the pre-natal product development process. We'll glide over the three P's at the frontline deployment of localized goods — product, people, process — and zoom right in on the first P: product. We'll review contextual, visual and graphical marketing methods that boost global branding.

Presented by:
Talia Baruch is an independent globalization strategist. After 12+ years of localization management on the production house side (Lionbridge, ENLASO, Translations.com) helping high-profile clients such as Google, HP, Adobe, Cisco and Starbucks achieve high-visibility localized products such as Google's Maps/Earth products into 62 languages, she founded Copyous, providing internationalization set-up and localization management. Talia is also a University of California, San Diego-certified copyeditor and marketing-creative copywriter. She entered the localization industry in the early 1990s as a translator and copywriter, having earned an MA in Hebrew-English translation and a BA in English and French linguistics at the Tel Aviv University. Her poetry and play translations were published in literary magazines. A former dancer, Talia's pro bono community outreach is in composing dance reviews on principal work staged across San Francisco and Tel Aviv.

Category:

Science & Technology

Tags:

• Worldware
• internationalization
• i18n
• localization
• l10n
• cultural adaption
• locale
• software locale
• localized goods
• global branding