Cinderella

Credits:

Bleublancrouge fights illiteracy with the Literacy Foundation by launching a new awareness campaign in honour of the tenth anniversary of The Gift of Reading®. The campaign is featured on TV, in print and on postcards.

In Quebec there are children that dont even have ONE new book in 2008, says Gaëtan Namouric, Executive Vice-President and Creative Director at the agency. Reading feeds our imaginations. When a child doesnt have access to reading, thats a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldnt understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrows creative; everyone in our industry should contribute.


Client: Literacy Foundation Maryse Perreault, Marie-Claude Clermont, Amélie Marcotte-Losier
Agency: Bleublancrouge
Client services: Carol Jungpeter
Project manager: Audrey Besner
Creative director: Gaëtan Namouric
Writer: Maxime Paiement
Art director: Frédéric Roux

Category:

Nonprofits & Activism

Tags:

• public awareness
• cip
• sagarana
• gritodascinco
• litteracy
• literatura
• crianças
• ong
• doação