Evo '11 - Transmedia Keynote (Saturday Morning)

Molly O'Donnell, Jason Pollock, Miles Ludwig discuss how the execution of a transmedia production weaves together diverse storylines, across multiple outlets, as parts of an overarching narrative structure. Hear from a documentary film maker, a Sesame Street creative and director of marketing communications from Xbox 360 talk about telling stories and engaging people in a way that employs traditional and new media outlets.




Molly O'Donnell

As the Director of Marketing Communications, Molly O'Donnell drives the strategy, planning and integration for Kinect for Xbox 360 campaigns that help drive awareness, increase consumer engagement and ultimately build the Xbox brand.

With her personal passion to unleash the power of fun of games and entertainment for everyone in the household, Molly admits that Kinect for Xbox 360 is what she has been waiting for since she started working on the first Xbox. She now has what she calls a "marketing dream job" in helping bring Kinect to life for consumers (in particular Moms) around the world. Since launching Kinect in November 2010, Xbox has sold more than 10 million around the world, and recognized by the Guinness Book of World Records as the fastest consumer electronics device sold.

Molly holds a Bachelor of Arts degree from St. Mary's College in South Bend, Indiana. She is married and has a very active eight year old daughter who is thrilled to be an unofficial game tester, and loves to show her friends how "you are the controller" with Kinect.

Twitter: twitter.com/xbox
Blog: xbox.com
Facebook: facebook.com/Xbox


Jason Pollock

Jason Pollock is the director of the award winning documentary 'The Youngest Candidate,' which he produced with David Letterman's company Worldwide Pants and Oscar winner Lawrence Bender. Pollock has worked as a digital producer for a number of celebrities & organizations including Ashton Kutcher, Michael Moore and Rock The Vote. He was ranked in the top 140 most influential pages on Twitter in a report in the NY Times and was also listed by PC Magazine as one of the 'Top 100 People to Follow On Twitter.' Jason lives in Los Angeles where he is developing his next movie and working as a digital producer.

Twitter: twitter.com/Jason_Pollock
Blog: JasonPollock.TV
Facebook: facebook.com/JasonPollockTV


Miles Ludwig
Vice-President & Executive Producer, Digital Media, Sesame Workshop

Miles Ludwig oversees creative and production for interactive and digital initiatives and has led the design and development of interactive educational experiences and educational software titles for every significant technology-based platform of the last 15 years, including product lines for Mattel, V-Tech, Hasbro, Electronic Arts, Jakks Pacific, Scholastic, Nintendo, and Sony. Miles leads the team that was recently awarded an Emmy (2009), a Webby (2010) and a Peabody award (2010) for the Sesame Street website, sesamestreet.org. He was previously the Creative Director of Elias Arts' Sound Intelligence Group, and the co-founder of Kirt Gunn & Associates, Inc. (KGA), an interactive advertising agency. At KGA, he led a team that created cross-platform campaigns for Diageo, LVMH, Ford, and Volvo. Miles was educated at Brown University and New York University.

Twitter: twitter.com/sesamestreet
Facebook: facebook.com/sesamestreet

Streamed and recorded live from the Evo '11 Conference at the Canyons Resort in Park City, Utah on 07/09/2011.

For more information about Evo '11 visit: http://evoconference.com

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