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How CAAS Will Revolutionize Cable TV

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Uploaded by on Apr 2, 2009

NEW YORK (YouTube.com/AdAge) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry.

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  • I'm 70 years old and sick of ads for adult diapers and mobility chairs.

    My friends are too.

    We just turn the TV off and .....

    Read a book.

    I may cancel my comcast .

  • FIRST!!

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